By Matthew Lee For this year's Pride Month, Under Armour is going back to where it all started: the creation of the original Rainbow Pride Flag in 1978. Hand-dyed on the rooftop of a community center in San Francisco, by a group of volunteers led by Gilbert Baker, the flag ultimately became a symbol of hope and togetherness that remains prominent in today’s LGBTQ+ community. Under Armour Pride Collection 2020 pays homage to the original flag by bringing its DIY look to life in the UA HOVR Phantom 1 Slip footwear, apparel, and accessories.
Unisex UA HOVR™ Phantom Slip Pride TD Shoes
- The blue heel counter section of the shoe serves as a nod to this year’s EuroPride parade in Greece. 2020 marks the first time the parade would have been hosted in a southeast European Country (postponed due to COVID-19)
- As the focal point of UA’s third Pride collection, the HOVR Phantom 1 Slip represents more than a product. It symbolizes the power of community & the importance of allyship. Just as one person didn’t create the original Rainbow Pride Flag, one person didn’t design the Phantom Slip, and one person won’t solve the issues faced by the LGBTQ+ community.
- The shoe’s design journey began in 2018 and is the result of a powerhouse collaboration with Unified, UA’s LGBTQ+ Teammate Resource Group. Involved in every step of the creation process, Unified had a heavy influence on the design
Rooted in Under Armour’s brand value of standing for equality, this year’s pride collection showcases the importance of diverse experiences and perspectives. While we aren’t able to march alongside each other for Pride Month this year, Under Armour is proud to support LGBTQ+ diversity in sports year-round.
Men's UA UWW Pride Tie Dye Short Sleeve
Women's UA Pride Fashion Graphic T-Shirt
- Generous, more relaxed fit.
- Super-soft, cotton-blend fabric provides all-day comfort
Men's UA United We Win Pride Short Sleeve
- Fuller cut for complete comfort.
- Super-soft, cotton-blend fabric provides all-day comfort
- Ribbed collar
Women's UA Pride Armour Mid Crossback Sports Bra
- Delivers strategic support, tailored for medium-impact activities like cycling, weight training & boxing
- Soft, breathable cups provide extra structure & coverage
- The updated elastic band feels super-smooth & soft
- Super-smooth, double-layer HeatGear® fabric delivers a superior next-to-skin feel
- Material wicks sweat & dries really fast & light
- 4-way stretch construction moves better in every direction
- Crossover straps with feminine keyhole detail
When all these tough situations happening around the world. What's your stance on diversity & equality? Comment below and take a stand.
