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Product Reviews for the Modern Normad
Under Armour Technology Explained [Glossary] | Rush, IsoChill, HOVR

Under Armour Technology Explained [Glossary] | Rush, IsoChill, HOVR

  • October 24, 2020
  • by

What kind of technology and fabric is driving under armour to becoming the top leading in producing human performance products? Under Armour see sustainability challenges as opportunities to think beyond conventions and break traditional boundaries in our engineering and use of materials; our dyes, finishes, and printing; our product development, and elsewhere.

EMPOWERING ATHLETES, ONE STORY AT A TIME

UNDER ARMOUR COLDGEAR® REACTOR TECHNOLOGY

under armour technology
COLDGEAR® REACTOR, Men's
under armour technology
COLDGEAR® REACTOR, Women's

Always Warm, Never Too Warm

Adaptive-insulation that traps warmth but releases excess heat, so you always stay comfortable.


UNDER ARMOUR COLDGEAR® REACTOR STYLES


UNDER ARMOUR UA CHARGED COTTON™ TECHNOLOGY

under armour technology
UA CHARGED COTTON™, Men's
under armour technology
UA CHARGED COTTON™, Boy's
under armour technology
UA CHARGED COTTON™, Girl's

Lighter, Drier Cotton

Natural cotton with fibers that move sweat to the surface faster, so it stays drier.


UNDER ARMOUR CHARGED COTTON™ STYLES


UNDER ARMOUR RUSH™ TECHNOLOGY

under armour technology
UA RUSH™, Men's
under armour technology
UA RUSH™, Women's

More Energy, Strength & Endurance

Mineral-infused fabric takes the energy you give off when you work and reflects it back into your muscles, increasing blood flow and helping them work harder.


UNDER ARMOUR RUSH™ STYLES


UNDER ARMOUR RECOVER™ TECHNOLOGY

under armour technology
UA RECOVER™

Faster Recovery, More Energy & Less Muscle Fatigue

Mineral-infused fabric takes the energy you already give off and reflects it back into your muscles, so you feel less fatigued and muscles recover faster.


UNDER ARMOUR RECOVER™ STYLES


UNDER ARMOUR ISO-CHILL TECHNOLOGY

under armour technology
UA ISO-CHILL, Men's
under armour technology
UA ISO-CHILL, Women's

Instant Cool

Disperses your body heat, actually feeling cool on your skin and helping you stay at your peak longer.


UNDER ARMOUR ISO-CHILL STYLES


UNDER ARMOUR VANISH

under armour technology
UA VANISH, Men's
under armour technology
UA VANISH, Women's

Our Fastest-Drying Fabrics

We replaced spandex with UA Microthread, so it's still stretchy, but also dries faster, is lighter, and won't cling.


UNDER ARMOUR VANISH STYLES


UNDER ARMOUR UA MERIDIAN + MOISTURE INFUSE TECHNOLOGY

under armour technology
UA MERIDIAN + MOISTURE INFUSE, Women's

Keep Your Skin Hydrated + Healthy

Activates existing collagen and elastin to regenerate your skin's health and hydration.


UNDER ARMOUR MERIDIAN + MOISTURE INFUSE STYLES


UNDER ARMOUR HOVR™ TECHNOLOGY

under armour technology

The Shoe That Lifts You Up. Zero-Gravity Feel

UA HOVR™ technology provides ‘zero gravity feel’ to maintain energy return that helps eliminate impact on every run.


UNDER ARMOUR HOVR™ STYLES


Under Armour Mission

UNDER ARMOUR MAKES YOU BETTER

Under Armour Vision

To inspire you with performance solutions you never knew you needed and can’t imagine living without.

Under Armour Positioning

Everything we do is about human performance, giving you the edge to push beyond any limit. Every product we make has to do something to make athletes BETTER.

Love Athletes

Love Athletes

Make things that make them legendary.

Athletes are our consumers, from the best of the best to the ones just getting started. The reason we get up every morning is to make things they can’t live without. They want to go beyond the next level and we’re going to take them there.

Always Connect

Always Connect

Live at the center of the consumer’s life.

All-day, every day. Our connection to the athletes we serve is what sets us apart. Face to face, digitally, in competition, and in training, UA shows up wherever athletes live, work, and play. And we show up big.

Stand For Equality

Stand For Equality

United we win.

The power of sport is fueled by every race, nationality, gender, orientation, and creed you can imagine all over the world. We’re proud advocates for equality, justice, and opportunity for all. Together we will be a force for good.

Stay True

Stay True

Completely honest. Perfectly imperfect.

The only way we know how to be is transparent. You see our triumphs and our shortcomings. That’s okay because our willingness to show our imperfections helps us learn and grow as a team.

Fight On Together

Fight On Together

Adversity fuels victory.

We will fight for each other and the communities we represent as a team. And we’ll never quit because we know adversity only makes us stronger, and strength leads to victory that is oh so sweet.

Think Beyond

Think Beyond

Better athletes in a better world.

Here’s the future we want to see: the best performance imaginable on the cleanest Earth possible. That’s why we’re working to create innovations that fix the problems athletes don’t even know they have in the most ethical, efficient, and sustainable ways we can. This planet is our home field. It’s the only one we’ve got…and we’re going to protect it.

Create Fearlessly

Create Fearlessly

Dare to lead.

Never follow. We’ve never been good at follow the leader. From day one, we’ve had the courage to defy convention, think boldly, and dictate the tempo. We don’t chase culture, we create it. And we’re not going to stop now. We’re just getting started.

Celebrate The Wins

Celebrate The Wins

Take time to take pride.

We’re a brand built on what’s next. But it’s the victories—big, small, and everything in between—that brings us together as a team. We’re never afraid to celebrate our accomplishments and have a little fun. Because at Under Armour, every win is a team win.

credits: Under Armour

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