What kind of technology and fabric is driving under armour to becoming the top leading in producing human performance products? Under Armour see sustainability challenges as opportunities to think beyond conventions and break traditional boundaries in our engineering and use of materials; our dyes, finishes, and printing; our product development, and elsewhere.
EMPOWERING ATHLETES, ONE STORY AT A TIME
Table of Contents
UNDER ARMOUR COLDGEAR® REACTOR TECHNOLOGY
Always Warm, Never Too Warm
Adaptive-insulation that traps warmth but releases excess heat, so you always stay comfortable.
UNDER ARMOUR COLDGEAR® REACTOR STYLES
UNDER ARMOUR UA CHARGED COTTON™ TECHNOLOGY
Lighter, Drier Cotton
Natural cotton with fibers that move sweat to the surface faster, so it stays drier.
UNDER ARMOUR CHARGED COTTON™ STYLES
UNDER ARMOUR RUSH™ TECHNOLOGY
More Energy, Strength & Endurance
Mineral-infused fabric takes the energy you give off when you work and reflects it back into your muscles, increasing blood flow and helping them work harder.
UNDER ARMOUR RUSH™ STYLES
UNDER ARMOUR RECOVER™ TECHNOLOGY
Faster Recovery, More Energy & Less Muscle Fatigue
Mineral-infused fabric takes the energy you already give off and reflects it back into your muscles, so you feel less fatigued and muscles recover faster.
UNDER ARMOUR RECOVER™ STYLES
UNDER ARMOUR ISO-CHILL TECHNOLOGY
Disperses your body heat, actually feeling cool on your skin and helping you stay at your peak longer.
UNDER ARMOUR ISO-CHILL STYLES
UNDER ARMOUR VANISH
Our Fastest-Drying Fabrics
We replaced spandex with UA Microthread, so it's still stretchy, but also dries faster, is lighter, and won't cling.
UNDER ARMOUR VANISH STYLES
UNDER ARMOUR UA MERIDIAN + MOISTURE INFUSE TECHNOLOGY
Keep Your Skin Hydrated + Healthy
Activates existing collagen and elastin to regenerate your skin's health and hydration.
UNDER ARMOUR MERIDIAN + MOISTURE INFUSE STYLES
UNDER ARMOUR HOVR™ TECHNOLOGY
The Shoe That Lifts You Up. Zero-Gravity Feel
UA HOVR™ technology provides ‘zero gravity feel’ to maintain energy return that helps eliminate impact on every run.
UNDER ARMOUR HOVR™ STYLES
Under Armour Mission
UNDER ARMOUR MAKES YOU BETTER
Under Armour Vision
To inspire you with performance solutions you never knew you needed and can’t imagine living without.
Under Armour Positioning
Everything we do is about human performance, giving you the edge to push beyond any limit. Every product we make has to do something to make athletes BETTER.
Make things that make them legendary.
Athletes are our consumers, from the best of the best to the ones just getting started. The reason we get up every morning is to make things they can’t live without. They want to go beyond the next level and we’re going to take them there.
Live at the center of the consumer’s life.
All-day, every day. Our connection to the athletes we serve is what sets us apart. Face to face, digitally, in competition, and in training, UA shows up wherever athletes live, work, and play. And we show up big.
Stand For Equality
United we win.
The power of sport is fueled by every race, nationality, gender, orientation, and creed you can imagine all over the world. We’re proud advocates for equality, justice, and opportunity for all. Together we will be a force for good.
Completely honest. Perfectly imperfect.
The only way we know how to be is transparent. You see our triumphs and our shortcomings. That’s okay because our willingness to show our imperfections helps us learn and grow as a team.
Fight On Together
Adversity fuels victory.
We will fight for each other and the communities we represent as a team. And we’ll never quit because we know adversity only makes us stronger, and strength leads to victory that is oh so sweet.
Better athletes in a better world.
Here’s the future we want to see: the best performance imaginable on the cleanest Earth possible. That’s why we’re working to create innovations that fix the problems athletes don’t even know they have in the most ethical, efficient, and sustainable ways we can. This planet is our home field. It’s the only one we’ve got…and we’re going to protect it.
Dare to lead.
Never follow. We’ve never been good at follow the leader. From day one, we’ve had the courage to defy convention, think boldly, and dictate the tempo. We don’t chase culture, we create it. And we’re not going to stop now. We’re just getting started.
Celebrate The Wins
Take time to take pride.
We’re a brand built on what’s next. But it’s the victories—big, small, and everything in between—that brings us together as a team. We’re never afraid to celebrate our accomplishments and have a little fun. Because at Under Armour, every win is a team win.
credits: Under Armour